Ensuring the ‘Hard’ and ‘Soft’ Organization Supports the Agenda

A “B+” strategy supported by a highly aligned organization will consistently outperform an “A+” strategy supported by a poorly aligned organization. Alignment is required horizontally — integrating resources to deliver distinctive value to the customer — and vertically, to ensure each organizational layer plays its value-adding role. For example, companies cannot capture solutions opportunities unless they align activities across product silos, just as they are unlikely to speed time-to-market without effective aligned action across functions.

TruePoint provides a unique and powerful platform for increasing alignment. Using our Strategic Fitness Process, we enable leaders to engage their people in an open collective conversation that gets the unvarnished truth on the table about the root causes of organization misalignment – the “hard” (structure, roles, planning and incentive systems) and the “soft” (culture, language, mindsets, time and attention). It also builds a partnership with key managers to effectively prioritize and address these areas. (For examples of how TruePoint has helped clients build organization alignment, see Our Clients.)